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IBM Innovations at the U.S. Openpresented by IBM
IBM and the USGA

The Future of Golf

The Future of Golf In conjunction with the 2008 U.S. Open Championship, Pete Bevacqua, Chief Business Officer, USGA and Rick Singer, Director, Worldwide Sponsorship Marketing, IBM discuss the current state of golf, the possible impacts of technology and innovation in helping grow the game and the future of the sport.

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2008 marks the first year of the partnership between the USGA and IBM. With the goal of bringing the action of the U.S. Open to fans, and a firm commitment to innovation, IBM and the USGA have re-launched usopen.com. This new Championship website will provide golf fans with unprecedented access to content (live and on-demand) and live scoring, as well as expand the reach of the Championship.

Over the past 48 years, IBM has extended its business and infrastructure solutions into entertainment and professional sports. Through this partnership, IBM will bring its business and technology expertise, innovation and client focus to the USGA and the national championship of golf.

IBM looks forward to collaborating with USGA beyond the 2008 U.S.Open Championship as the USGA strives to meet the needs of their members, member clubs and business partners and help strengthen the game of golf.

IBM Stories of Innovation

In addition to our work with the US Open golf tournament (USGA), please see more Stories of Innovation about how IBM helps the US Open tennis tournament (USTA) and many others companies achieve their goals.

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