The Crowd Gets Closer
For the last six years, IBM and the United States Golf Association have transformed usopen.com to bring the excitement of the U.S. Open Championship to golf fans wherever and whenever they want. Now, in 2014, fans can get closer to the action than ever before, thanks to several new website features and enhancements.
Powered by IBM's cloud computing and analytics technologies, usopen.com now includes a full suite of digital products, including a new iPad app that will deliver a data rich experience along with live video to keep fans up-to-date throughout the tournament. This year, fans will also get an enhanced video experience thanks to a redesigned video console sponsored by American Express. This will give fans an interactive experience during the live event coverage of marquee groups. For example, fans can track their favorite golfers by creating a personalized leader board with up to five competitors. They can also chat along with USGA experts and fellow fans using #AmexUSGA.
There are many more ways for fans to participate in the social conversation around the event, as the 2014 usopen.com design has integrated many social media platforms, like aggregated tweets from @usopengolf and @USGA, as well as tweets from select players and broadcasters. In addition, fans who use #usopenpresspass will have the opportunity to as post-round questions to U.S. Open competitors.
Over the past 50 years, IBM has extended its business and infrastructure solutions into entertainment and professional sports. And for the last six years, IBM has partnered with the USGA. Through this partnership, IBM brings the same technology expertise and innovation it provides to businesses all over the world to the USGA and golf's national championship.
IBM looks forward to collaborating with the USGA beyond the 2014 U.S. Open Championship as the USGA continues to strengthen the game of golf to meet the needs of their members, member clubs and business partners.