Senior Managing Director, Business Affairs
Sarah Hirshland has been the United States Golf Association’s senior managing director of business affairs and a member of the executive team since 2011. In her role, she oversees the global distribution of USGA-owned content through the association’s broadcast and digital media functions. She also manages integrated marketing and communications, including brand management, championship communications, content development and public relations. Hirshland is also responsible for corporate partnerships, corporate hospitality, merchandise and licensing, the USGA Members program, and the organization’s community outreach programs.
Prior to joining the USGA, Hirshland served as a senior vice president in charge of strategic business development at Wasserman Media Group in Los Angeles. She also worked in Wasserman’s consulting division, leading the development of sports marketing strategies for clients such as American Express, Nationwide, Nokia, Scotts and Wachovia.
Hirshland also worked for OnSport, a Raleigh, N.C.-based sports and entertainment consulting firm. One of OnSport’s first employees, she led negotiations for Nationwide’s multi-year partnerships with NASCAR and ESPN, was involved in the launch of the Wachovia (now Wells Fargo) Championship in 2002, and contributed to the USTA’s development of the U.S. Open Series.
Additionally, Hirshland was one of the founding employees of Total Sports in Raleigh, an online sports news and technology company, where she was general manager of collegiate sports business, helping to form partnerships with more than 100 universities, conferences and the NCAA.
Hirshland has a bachelor’s degree from Duke University and currently resides with her husband Keith in Peapack, N.J. They have three children.